Based on the research gap, this study aims to study the factors that influence consumer decisions when purchasing and consuming environmentally friendly products. <br><br>Why do they buy these products? <br><br>How important is the price? <br><br>How important are product features? <br><br>Does a simple distribution channel or promotion affect your decision?<br><br> It also looks at factors such as whether they purchased the product primarily for environmental impact or any other reason that causes the purchase and consumption of the product.
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